Grace Choi — Product Designer

Product Designer based in Vancouver.Currently designing and building at Tripshepherd.

Work

Tripshepherd Native Guide App

One tour-day flow that holds four kinds of tour, across 22 cities

Borrowell Marketplace Conversions

Making Borrowell's financial products visible to members who came for a credit score

Play

Komorebi Mixer

Make your own komorebi, the dappled light that falls through leaves, generated live in the browser and exported as a still or a loop.

A coastal clifftop trail above the sea, captioned Instagram / AllTrails

Trail Identifier — Instagram × AllTrails

An Instagram × AllTrails feature prototype: share a hiking photo from Instagram and AllTrails finds the trail.

Deville Coffee Loyalty App

Pre-AI era project I'm still proud of. Designed and prototyped the old-fashioned way, manually setting up design systems, tokens, variables, and everything in between ;)

About

Hi I'm Grace, a product designer based in Vancouver, BC. You can find me designing, building and/or breaking things, both intentionally and unintentionally.

My thoughts on AI as a designer, atm

Using AI has become a regular part of my design process and handoff flows, and a way to communicate features exactly how I imagine them. As much as I appreciate the capabilities of AI, I find it increasingly important to continue to fuel real creativity by making things for the sake of joy, watching and reading on purpose, and spending enough time outdoors to notice ordinary objects again.

Experience

Product Designer
Tripshepherd · 2026 — Present
Product Designer
Borrowell · 2025
Independent Designer
Freelance · 2022 — 24
Product Design Intern
CrowdParty · 2021

Education

University of Waterloo
Bachelor of Global Business and Digital Arts · 2023
Nanyang Technological University
Semester Abroad · 2022

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