Borrowell - Marketplace Conversions
Making Borrowell's financial products visible to members who came for a credit score
Members came to Borrowell to check their credit score and left without seeing the credit cards, loans, mortgages and bank accounts available to them. I worked on the surfaces that could change that.
- Year
- Jul – Sep 2025
- Role
- Product Designer, Discovery Team
- Team
- Product Manager, Developers, Design Manager
Overview
Borrowell members primarily used the platform to check their credit scores, and stayed unaware of the financial products they could reach through the marketplace: credit cards, loans, mortgages and bank accounts. That awareness gap left whole verticals underused, and meant missed opportunities for members and for the business.
The tension is that Borrowell wanted to expose members to the full range of products without overwhelming people who were already anxious about their credit health.
As a product designer on the Discovery team, I was responsible for optimising the surfaces where product discovery happens. The goal was to increase discoverability of the verticals across the member journey: more visibility on the dashboard, higher click-through into vertical entry points, and more conversion on the products themselves.
Confidential